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PRODUCT MARKET
• Proprietary (Jack Daniels
vs. whiskey)
• Substitutes (coke vs.
sequencers)
• IP (patent)
• Us vs. them (Tesla vs. Ford)
• Can be re-used widely
(wheel)
• Improve user experience
(heated car seats)
• Size (vanilla vs. garlic ice-
cream)
• Growth (iTunes vs. CDs)
• Segment (beer vs. cognac
drinkers)
• Competition (space stations
vs. mobile phones)
• Barriers to entry (FDA)
• Industry (high tech vs.
woodwork)
• Drivers (technology vs. rare
disease)
Successful Product