1. Anne Donley, Copywriter
116 Brandon Road
Baltimore, Maryland 21212
Medifast, Inc., Owings Mills, MD (July 2011-June 2012)
As the copywriter for Medifast, it was my job to help increase advertising results for the weight loss and weight
management company’s three sales channels: Medifast Direct (direct, online selling), Take Shape For Life (sales
through personal coaches), Medifast Weight Control Centers (physical centers in business and retail space), and
Medifast Medical Providers (sales through your doctor’s office or other healthcare providers). This client side position
required me to concept, write, and work with web and print designers and executives to deliver effective direct mail,
websites, email campaigns, print advertisements, and other communications that sold the Medifast programs and
meal replacement products.
Anne Donley, Copywriter, Baltimore, MD (2007-Present)
Clients hire me to deliver creative, response-driven copy for direct response advertising, collateral, business-to-
business, email, and internet campaigns. My experience allows me to look at a project from all angles to decide what
voice, formats, techniques, and venues will work to deliver the best results—whether the project is one piece, or an
Clients include: CGA Capital, Seawall Development, DC Public Education Fund, GKV Advertising, TBC Advertising,
Judith Barker Design, Orange Element, Blakeslee Advertising, and Havit
Euro RSCG Baltimore, Baltimore MD (1998-2008)
Baltimore office of EURO RSCG, a global direct marketing and advertising organization owned by Havas
As a Copywriter, and then a Senior Copywriter for Euro, I created successful advertising communications for a
variety of clients across a wide range of media.
• Developed creative concepts, headlines, and content for direct response, print, web, and some broadcast.