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Consultation
MARKETING PROJECT TIMELINE
Duration (in weeks)
Milestone
Campaign
Launch
Campaign
Evaluation
Creative
Development &
Media Planning
Jaap-Jan van Duin
Director of Marketing and Business Development
336.315.7712
Campaign Launch
Campaign Evaluation
Goals
Budget
Program information
Student demographics
(current and prospective)
Brochure copy and design
UNCG Online website copy
Campaign goals*
Advertising messaging*
Creative concepts*
Media / channel selection*
Budget management*
Brochure review
Creative concept review*
Media plan review*
Brochure approval
Creative and copy approval*
Media plan approval*
CRM training**
CRM training**
Automation**
Brochure production
UNCG Online website up-dates
Final advertising creative*
Final media buy*
Promotional items production*
Brochure modications
Creative and copy modications*
Media plan modications*
* Advanced and Comprehensive ** Comprehensive only
Market research
Data analysis
Project Brief
Preliminary campaign reporting*
Monitor campaign performance*
Media adjustment (if necessary)*
Final enrollment funnel reporting*
Findings and best practices*
Campaign metrics review*
Enrollment reporting*
Creative Development
& Media Planning
Consultation
Campaign launch
Prospective student follow-up**
Prospective student follow-up**
Client
START
Deliverables
DCL
FINISH
Comprehensive
8–10 weeks
Comprehensive
between wks 10–12
Advanced
4–6 weeks
Advanced
btween wks 6–8
Basic
1–2 weeks
Basic
between wks 2–4
All Levels
1–2 weeks
Advanced
variable timeline
Comprehensive
variable timeline
August 2013