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BRAND
LOCATION & OFFERINGS
118 West 17th Street, New York City
www.angelthriftshop.org (e-Commerce unavailable)
• Apparel – Women & Men
• House-wares
• Home Furnishings
CONSUMER PROFILE
Demographics
• Women and men, ages between 18 – 35
• High school educated and beyond
• Students; young and seasoned professionals
• Single; married; with or without children
• Ethnicity varies widely
• $27 -55K
Psychographics
• Environmentally and socially conscience, actively
recycles
• Conservative spender
• Gratified by purchasing quality merchandise at a low
price
• Values quality
• Brand conscience
• Savvy shopper - doesn’t mind spending time to find the
ultimate fashion piece or home item
Lifestyle
• Shops at brand stores, in-store and online
• Attends social events, museums, street fairs
• Seeks good/unique finds
• Appreciates the arts and vintage
• Enjoys traveling
• Reads fashion, news, travel, and art publications
• Volunteering or is interested in supporting a good cause
Geographic
• Resides in or works in the five boroughs of New York
BRAND IDENTITY
Boutique style thrift shop offering designer used goods for brand, price, and socially conscious consumers