HTML Preview Online Retail Business Plan page number 3.
SITUATION ANAYLSIS
PRODUCT
• Apparel – Women & Men
• House-wares
• Home Furnishings
COMPETITION
HousingWorks
• 7 stores in NYC
• E-Commerce
• Designer women’s and men’s apparel and
accessories, furniture, house wares, art
City Opera Thrift Shop
• 1 store in NYC
• Designer women’s and men’s apparel and
accessories, furniture, house wares, art
• Recognized by Vogue as the “highest quality thrift
shop in New York”
DISTRIBUTION
Limited to in-store purchases
ENVIRONMENTAL FACTORS
• Rise in neighborhood thrift shops
• Local thrift shops expanding into e-Commerce
• Increase in national vintage/thrift e-shops
OPPORTUNITIES
• Dynamic website featuring latest merchandise
• E-Commerce functionality
• Online and off-line marketing strategies