HTML Preview Online Retail Business Plan page number 4.
MARKETING STRATEGY
4
OBJECTIVES
Increase consumer traffic and loyalty to Angel Street Thrift Shop and to the store’s website
GOALS
•Brand awareness
•Increase Sales
•Customer loyalty and preference
KEY MESSAGE POINTS
•One of a kind designer merchandise
•Designer merchandise at an affordable price
•Proceeds benefiting men and women of New York affected by HIV/Aids,
substance abuse, and mental illness
KEY TACTICS
Website Redesign
Intended Purpose
•E-Commerce capabilities
•Platform for communicating a clear brand identity
•Platform for ongoing and interactive communication with consumers
•Channel for building customer database (i.e.: email addresses)
•Source of community and lifestyle information
•Increase awareness of cause and volunteerism
CALL TO ACTION
•Visit www.AngelThriftShop.org for details
•Sign-up to be the first to hear about upcoming sales, events, and promotions