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Marketing Plan Worksheet for Small Businesses Target Market What is your business’ target market(s) Identifying target markets is key to reaching an audience that wants/needs your product/service (customers’ location, age, average household income, shopping habits, etc.).. Place/Distribution Strategy How will you get your product/service to customers Will you have a retail location, sell online, sell at the customer’s home or place of business If shipping products, what shippers will you use and how will you determine and charge the cost for customers Research shippers to get the best price for your customers and maintain consistent shipping fees and times..
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