Charity Event Marketing Plan

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Our experience with nonprofit organizations for more than 50 years has shown that, no matter what the size of the group, nor how extensive its budget, those nonprofits that clearly and consistently share their vision with the community, enjoy these added benefits:  They gain credibility while building loyalty  They can more easily distinguish their organization’s purpose from other nonprofits  They enhance their reputation as leaders in the nonprofit community  They build membership / gain volunteers more quickly  They have more opportunities to strengthen existing donor relations and build new ones We are confident that this white paper will provide you with the hands-on tools you need to improve your own strategic marketing endeavors.. Here is an example of some strengths: -Well known board members -A powerful vision that resonates in your community -A high profile, passionate executive director Here is a sample of some of the weaknesses your organization may have to overcome: -Board members that do not act as advocates -A mission that is no longer relevant -Diminishing volunteer pool Here is a sample of some unique opportunities that might work for your organization: -Collaboration with a like-minded organization -Obtaining a grant for a special project Some threats on your current or future landscape might be: -Cut backs in Federal, county or state funding -Competition from other similar nonprofits -A reduction in discretionary spending by individual donors After completing the SWOT, you can leverage the insights you have gained to help you set goals for the organization, recognize your unique attributes, identify your target market, review the programs and services you offer to be sure they are relevant and then, lastly, to put together a list of tactics that you can prioritize and implement over time based on your available resources, including time and money.. Budget Estimated Cost Category Actual Technology 5,000 3,000 500 Website E-blasts Facebook Co



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