SWOT Analysis Templates


How to perform a SWOT Analysis that gets results?

A SWOT analysis is an important part of strategic planning and it's helping to determine a company's:

  • Strengths;
  • Weaknesses (or Limitations);
  • Opportunities;
  • Threats.

Below SWOT Analysis worksheets include the basic list of these four elements: 


Strengths: characteristics of the business, or project team that give it an advantage over others. Some of the strengths on the list in this template:

  • reputation in the marketplace;
  • expertise at partner level;
  • services from existing branches;
  • staff experienced in the end-user sector.

Weaknesses (or Limitations): are characteristics that place the team at a disadvantage relative to others 
Some of the weaknesses on the list in this analysis:

  • too little sales or account;
  • customer lists are not checked;
  • no direct marketing experience;
  • downtime and slow systems and processes.


Opportunities: 
external chances to improve performance (e.g. make greater profits) in the environment 

Some of the opportunities on the list in this template:

  • little competition decisively;
  • the market is open to innovations;
  • export is possible;
  • more suppliers on the market.


Threats: 
external elements in the environment that could cause trouble for the business or project

Some of the threats on the list in this template:

  • small competitors that invade the marketplace;
  • very difficult to interpret market signals;
  • seasonal sales;
  • reputation increasingly dependent on sustainability;
  • distribution channel in jeopardy.


Internal factors: the strengths and weaknesses internal to the organization. 

External factors: the opportunities and threats presented by the external environment to the organization.


When you start analyzing the internal and external elements of a business that can lead to make a successful strategy to accomplish the organizations' objectives. Don't reinvent the wheel every time you want to perform a SWOT analysis. The steps to do a SWOT analysis in company are as follows:


  1. Determine the advantages of your business: Start by identifying the advantages of your business. This could be anything that gives you an edge over your rivals, such as a trained workforce, a well-known brand, cutting-edge items, or devoted clients.
  2. Analyze the weaknesses of your business: List the shortcomings of your organization next. Everything that puts you at a disadvantage could be one of them, including old technology, a lack of resources, subpar management, or a weak brand.
  3. Determine the opportunities for your business: Search for external elements that can support the expansion or profitability of your company. It might be anything that offers a chance for growth, such developing markets, shifting consumer preferences, or technological advancements.
  4. Determine the threats to your company: Look for outside influences that could hurt your company or reduce its profitability. Everything that poses a risk, including competition, economic downturns, shifting rules, or natural calamities, could be one of them.
  5. Examine the mentioned criteria and assess how they effect your firm as you analyze the SWOT analysis. Determine which of the criteria can be changed if you want to succeed.
  6. Create a strategy: Using the knowledge from the SWOT analysis, create a strategy to deal with the important factors.
  7. Focus on building on your strengths, overcoming your weaknesses, leveraging your opportunities, and mitigating your threats.
  8. Review and update: As your company grows and develops, be sure to periodically evaluate and update your SWOT analysis. This will enable you to stay current and make sure that your selections are always well-informed.

These SWOT analysis templates come in different lay-outs, with different kind of text and formatting as a starting point, to help make a professional SWOT analysis. By using a strong SWOT analysis template, you can be guaranteed to save time, cost and effort and you will certainly get results! It comes in various formats, such as XLSX spreadsheet, Google Sheets, Google Docs, Docx, PPT, Google Slides, PDF format, is ready to be tailored to your personal needs. Check them out below:

template preview imageSWOT Analysis Template

SWOT Analysis Template

How to make a SWOT analysis of your company or your project? Download this SWOT Analysis excel template and customize it's details and appearance and finish it within minutes.

file format: .xlsxView template
template preview imageSWOT Analyse Template

SWOT Analyse Template

Heeft U snel een professionele SWOT (sterkte en zwakte) analyse nodig van uw bedrijf? Download dan direct deze strategische SWOT analyse in Excel!

file format: .xlsView template
template preview imageSwot Analysis Worksheet

Swot Analysis Worksheet

Do you want a SWOT analysis of your company? Download this SWOT Analysis Worksheet template now!

file format: .docxView template
template preview imageSWOT Assessment Using the Malcolm Baldrige Model

SWOT Assessment Using the Malcolm Baldrige Model

SWOT Assessment Template Using the Malcolm Baldrige Model. Extensive easy to Excel Spreadsgeet

file format: .xlsView template
template preview imagePersonal Developmental Plan Swot Analysis

Personal Developmental Plan Swot Analysis

How to work with a Personal Swot analysis? Download this Personal Developmental Plan Swot Analysis now!

file format: .pdfView template
template preview imageSWOT Excel Chart

SWOT Excel Chart

How to prepare a professional SWOT Excel Chart? Download this project management SWOT Excel Chart template now!

file format: .xlsView template
template preview imageCompany Swot Analysis

Company Swot Analysis

How to create a Company SWOT Analysis ? Download this Company SWOT Analysis template now!

file format: .docView template
template preview imageBusiness Swot Analysis Word

Business Swot Analysis Word

How to create a Business SWOT Analysis Word? Download this Business SWOT Analysis Word template now!

file format: .docView template
template preview imageSWOT analysis

SWOT analysis

How to create a Results-Driven SWOT Analysis? This SWOT analysis addresses the validity of the project. An easy way to initiate your analysis is by utilizing this SWOT template.

file format: .docxView template
template preview imageProject Management SWOT Analysis in Word

Project Management SWOT Analysis in Word

How to create a Project Management SWOT Analysis in Word? Download this Project Management SWOT Analysis in Word template now!

file format: .docView template
template preview imageStrategic Restaurant Swot Analysis

Strategic Restaurant Swot Analysis

How to create a Restaurant Swot Analysis? An easy way to start completing your analysis is to download this example Restaurant Swot Analysis template now!

file format: .docxView template
template preview imageMarketing SWOT Powerpoint

Marketing SWOT Powerpoint

How to prepare a Blank PowerPoint? Download this Blank PowerPoint template now!

file format: .pptView template
template preview imagePersonal Swot Analysis Worksheet Word

Personal Swot Analysis Worksheet Word

How to create a Personal SWOT Analysis Worksheet Word? Download this Personal SWOT Analysis Worksheet Word template now!

file format: .docView template
template preview imageSwot Analysis Assignment Word

Swot Analysis Assignment Word

How to create a SWOT Analysis Assignment Word? Download this SWOT Analysis Assignment Word template now!

file format: .docView template
template preview imageCase Study Swot Analysis

Case Study Swot Analysis

How to create a Case Study SWOT Analysis? Download this Case Study SWOT Analysis template now!

file format: .pdfView template
template preview imagePersonal Swot Analysis

Personal Swot Analysis

How do I conduct a SWOT analysis and what are some examples? Download this template now which will help you to identify your strengths, weaknesses, opportunities, and threats.

file format: .pdfView template
template preview imageSwot Analysis Tool

Swot Analysis Tool

How to perform a SWOT Analysis? A strategic planning method called a SWOT analysis is used to determine a company's strengths, weaknesses, opportunities, and threats. An easy way to start your analysis is to download this SWOT Analysis template now!

file format: .pdfView template
template preview imageHealthcare Swot Analysis

Healthcare Swot Analysis

How to create a Healthcare SWOT Analysis? Download this Healthcare SWOT Analysis template now!

file format: .pdfView template
template preview imageTeam Swot Analysis

Team Swot Analysis

How to create a Team SWOT Analysis? Download this Team SWOT Analysis template now!

file format: .pdfView template
template preview imageSWOT Matrix Analysis

SWOT Matrix Analysis

How to create a SWOT Matrix Analysis? Download this SWOT Matrix Analysis template now!

file format: .docView template
template preview imageAction Plan

Action Plan

How to create an effective Action Plan? What does an action plan include? What is an action plan Example? Download this sample plan now.

file format: .pdfView template
template preview imageCharity Event Marketing SWOT and Plan

Charity Event Marketing SWOT and Plan

How to create a professional Charity Event Marketing Plan? Download this Charity Event Marketing SWOT and Plan template now!

file format: .pdfView template
template preview imageHotel Strategic SWOT Analysis

Hotel Strategic SWOT Analysis

How to make a SWOT analysis for a Hotel? Download this strategic Hotel SWOT Analysis for Excel now!

file format: .xlsxView template
template preview imageRetail Business SWOT Analysis

Retail Business SWOT Analysis

How to make a SWOT analysis for business? Download this comprehensive Retail Business SWOT Analysis for Excel now!

file format: .xlsxView template
template preview imageIT SWOT Analysis

IT SWOT Analysis

How to make a SWOT analysis for IT corporation? Download this comprehensive IT SWOT Analysis for Excel now!

file format: .xlsxView template
template preview imageBed And Breakfast SWOT Analysis

Bed And Breakfast SWOT Analysis

How to make a Bed And Breakfast (B&B) SWOT analysis? Download this B&B SWOT Analysis for Excel now!

file format: .xlsxView template
template preview imageRestaurant SWOT Analysis

Restaurant SWOT Analysis

How to make a SWOT analysis for a Restaurant? Download this comprehensive Hotel SWOT Analysis for Excel now!

file format: .xlsxView template
template preview imageOnline Entertainment Channel SWOT Analysis

Online Entertainment Channel SWOT Analysis

How to make an online entertainment channel SWOT analysis for an online entertainment channel? Download this SWOT Analysis for Online Entertainment Channel!

file format: .xlsxView template
template preview imageInternet Media Entertainment SWOT Analysis

Internet Media Entertainment SWOT Analysis

How to make an online entertainment SWOT analysis for online Media Entertainment? Download this comprehensive Internet Media Entertainment SWOT Analysis now!

file format: .xlsxView template
template preview imageOnline Streaming SWOT Analysis

Online Streaming SWOT Analysis

How to make an online entertainment SWOT analysis for Online Streaming webpage? Download this Online Business SWOT Analysis Excel template now!

file format: .xlsxView template
template preview imageSWOT-Analyse Vorlage

SWOT-Analyse Vorlage

Wie erstelle ich eine SWOT-Analyse (Stärken-Schwächen-Analyse) in einer Tabelle? Laden Sie diese Excel- oder Google Sheets-Vorlage für die SWOT-Analyse herunter.

file format: .xlsxView template

Related templates



Author profile

Michele Torres Michele Torres

Please think about your legacy, because you’re writing it every day. | Gary Vaynerchuck