Restaurant SWOT Analysis

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How to make a SWOT analysis for a Restaurant? Download this comprehensive Hotel SWOT Analysis for Excel now!

We provide this professional spreadsheet Strenght, Weaknesses, Opportunities and Threats analysis, including 2 different kinds of SWOT matrices and an extensive customs list of Strengths, Weaknesses, Opportunities, and Threats for Restaurant/Hotel industry. 

Please note this is not the average SWOT analysis tool, but its an improved model that enables you to make a quick analysis how to improve your strategy, and how to deal with it: "attack", "defend", "strengthen" or "solve". 2 unique SWOT analysis in 1 template:

  • Restaurant SWOT template detailed
  • Restaurant SWOT template global
  • an extensive list with strengths, weaknesses, opportunities, and threats


The Restaurant SWOT matrix (2X2) can be useful to do strategic planning for your venue or project, which can be based on four elements: 

  • Strengths;
  • Weaknesses (or Limitations);
  • Opportunities;
  • Threats.

Explanation:

Strengths: 
characteristics of the restaurant and its business, or project team that give it an advantage over others

Some of the strengths on the list in this template:

  • reputation in the marketplace;
  • location of the venue;
  • services quality and image of existing branches;
  • staff experienced in the end-customer sector.

Weaknesses (or Limitations): 
are characteristics that place the team at a disadvantage relative to others 

Some of the weaknesses on the list in this template:

  • customer needs don't meet the restaurant's service level;
  • customer lists are not checked;
  • no direct marketing experience;
  • downtime and slow systems and processes.


Opportunities: 
external chances to improve performance (e.g. make greater profits) in the environment 

Some of the opportunities on the list in this template:

  • little competition in the area;
  • more complimentary catering providers on the market.


Threats: 
external elements in the environment that could cause trouble for the business or project

Some of the threats on the list in this template:

  • small competitors that invade the marketplace (fast food chains);
  • a large restaurant chain is dominant;
  • seasonal visits and attractions;
  • reputation increasingly dependent on sustainability.


Internal factors:
the strengths and weaknesses are internal to the organization of the restaurant. 

External factors:
the opportunities and threats presented by the external environment to the restaurant(s). 

This improved restaurant SWOT analysis template will grab your colleagues, employees or boss' attention. Every other essential aspect of strategic SWOT analysis in this spreadsheets are covered. After downloading and filling in the blanks, you can customize every detail and appearance of your SWOT and finish in minutes.

Download this Restaurant SWOT analysis now!



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