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SWOT ANALYSIS: An Important Tool for Strategic Planning A SWOT Analysis Explained The word SWOT stands (in English) for four words: S = Strengths (strong points) W= Weaknesses (weak points) O = Opportunities T = Threats Examples of SWOT workshop activity A SWOT Analysis uses a grid of four squares set out like this: Strengths Weaknesses Opportunities Threats For workshop purposes, the grid should be drawn large: e.g.. These characteristics are summarised in the following diagram: + - Present Internal Strengths: (strong points) Weaknesses: (weak points) Future External Opportunities: Threats: The grid is used to analyse a chosen topic.. The vertical dotted line, for practical purposes, can divide the grid into weaknesses within the power of the project/management to address (on the left of the line) and weaknesses outside of the power of the project/management to address (on the right hand side of the line).. SWOT Analysis Stage 6: There is an underlying logic to the four squares of the SWOT grid, which can be summarised as follows: The weaknesses identified help us to develop possible activities and strategies suitable for a project or action plan..
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