Programme 09.00 – 09.30 Registration coffee 09.30 – 09.45 Introductions and Objectives 09.45 – 11.00 Session 1 – Purpose and Vision Purpose – What does the brand really do Vision – What is the brand aiming to achieve 11.00 – 11.15 Break 11.15 – 12.45 Session 2 – Values and Mission Values – What does the brand stand for Mission- How will the brand achieve its aims 12.45 – 13.30 Lunch 13.30 – 15.00 Session 3 – Proposition and Positioning Proposition – What does the brand do differently Positioning – Where is the brand’s niche 15.00 – 15.15 Break 15.15 – 16.45 Session 4 – Personality and Audience Personality – How does the brand express itself Audience – Who is the brand relevant to 16.45 – 17.00 Summary and Questions 17.00 End of day.
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