Sales Letter That Works



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How to make a professional Sales Letter that Works? Download this Sales Letter that works for high-converting sales!

Great sales efforts can make a business! However, the opposite is also true. Therefore, it's important to take your sales serious right from the start. Certainly, have a look at this Sales Letter That Works. This sales document template will capture your audience's attention, no matter if it's your Management Team or your customers you will send it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your Sales Letter That Works.

For those who work in Sales, it's important that they always work with the latest updated sales templates in order to grow the business faster! Why? Because adequate communication is essential for people, in order to have truthful and accurate information exchange. In order to make a sales letter that works, it's important that you write a persuasive message.

What is persuasive messages give an example?

When you want to write a persuasive message, the key to be engaging and convert visitors to achieve your goals, is that the content attracts attention, intrigues, informs, convinces, or calls to action. Persuasive messages can be successful, if they meet the demands of the reader, in terms of: reason vs emotion. Every piece of content has elements of:

  • Ethos, or credibility; 
  • Pathos, or passion and enthusiasm; and 
  • Logos, or logic and reason. 

In order to be persuasive, it's important to make a powerful mix of the above. By only focusing on reason with cold, hard facts and nothing but the facts, you may or may not appeal to your audience.

People make decisions on emotion as well as reason, and even if they have researched all the relevant facts, the decision may still come down to impulse, emotion, and desire.

On the other hand, if your persuasive message focuses solely on emotion, with little or no reasoning, it may not be taken seriously.  Avoid using too many abstract terms, because not everybody is capable to understand these. If you wish to be persuasive in your writing, make sure your content contains all the elements, and don't expect your audience to fill in the blanks. The more concrete you are, the more it helps your readers to make sense of your message and the product or service. 

Finally, if your persuasive message does not appear to have credibility that backs up the arguments, the message may be dismissed entirely.

Typical format of a persuasive message

  • Attention statement (or hook): Use questions, humor, novelty, surprise, an unusual facts, top lists to get the attention of your audience. Example Do you know the biggest mistake people make when they buy {{Product}}? 

  • Introduction: Build interest by appealing to your audience’s needs and wants and include a purpose statement to set up expectations. For example: We are glad to {{introduce your product}}.This {{product}} is in the market for last three months and we have got positive responses from many of our customers. We will feel glad to {{introduce your purpose}} 

  • Explanation: Establish credibility and build your relationship with your audience, discuss attractive features, and compare with competitors addressing concerns or potential questions before they are even considered. Example:  It is {{features and benefits}}. This {{product}} is in the market for last three months and we have got positive responses from many of our customers. We will feel glad to {{introduce your purpose}} 

  • Call to action: Sum it up and offer solution steps or calls to action, motivating your audience to take the next step. The smaller the step, the more likely your audience will comply. Set up your audience for an effective closing. It should be clear what your audience should do, by when, and how. Example: I will be proud to {{reintroduce the features of the product}}. I would like give a demonstration to you. We hope for a good business prospect. I propose to meet this week to further discuss it.

Therefore we invite you to check out and download our basic or advanced sales templates. They are intuitive and in several kinds of formats, such as: PDF, WORD, XLS (EXCEL including formulas and can calculate sums automatically), etc. As you can see, words formulated according to the right formula, appeals to emotion pique curiosity and get our attention, in addition it's important to add reason and facts as a part of the message. Also, it's not always important to write persuasive texts, for example when you are reading a technical product manual, there is no need to be persuasive and the reader expects solely to read basic information about design or features of the product.  


Using this Sales Letter That Works Sales template guarantees that you will save time, cost and efforts and enables you to reach the next level of success and grow the business!


Download this Sales Letter template now and get high-conversion from your sales efforts done today!





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People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. | Seth Godin