New Products Sales Letter


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How to create Sales Letter for New Products that you are selling? An easy way to start completing your promotion is to download this New Products Sales Letter template now!

Adequate communication is essential, in order to have truthful and accurate information exchange and to make the business grow. There are a few basic requirements for a strong sales letter are the following:

  • Write a text and imagine like you are a customer;
  • Immediately clear about your company, introduce products/services in an attractive way;
  • The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
  • Use a comfortable to read conversation style;
  • Use headlines to capture the attention of customers and get readers interested;
  • use short clear sentences and compose the text in short paragraphs;
  • Brief, preferably one page in length;
  • Edit and re-edit your text until it’s satisfying for 110%;
  • Clean, error-free, and easy to read;
  • Structured and written to highlight your strengths.

Example text from the sales letter template: "We have great pleasure in sending you a brochure about a new series of three textbooks FLUENT ENGLISH which provide interesting, challenging and provocative reading and discussion material for students learning English at an upper-intermediate or advanced level."

If you need a great sales letter and you can’t do it on your own you should use letter templates. We provide this New Products Sales Letter template to help professionalize the way you are working. Our business and legal templates are regularly screened and used by professionals. If time or quality is of the essence, this ready-made template can help you to save time and to focus on the topics that really matter!

Using this New Products Sales Letter template guarantees you will save time, cost and efforts! Download this New Products Sales Letter template now for your own benefit!




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If you see a bandwagon, it’s too late. | James Goldsmith