How to write a strong sales letter that gets result? Check out these sales letter templates and impress your customers' with your professional approach and communication skills!
Great sales efforts can make a business! However, the opposite is also true. Therefore, it's important to take your sales serious right from the start. The way you present yourself to your customers or clients is important. It can even be critical if a potential customer decides to proceed with your offer, based on positively received opinion regarding the documents (templates) that you are sending to them. Therefore it’s important to communicate in a professional manner to your customers. Certainly, take your time to compile, edit and review your communication towards customers. A sales letter is a very significant part of of the first seeds your business is spreading, which eventually become large and strong trees.
Strong sales letters will enable you to capture your audience's attention, no matter who you will send it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your B2B or B2C Sales Letter. Adequate communication in sales is essential and in order to have truthful and accurate information exchange that can make you and your customers grow, stay with the truth. There are a few basic requirements and guidelines for a strong sales letter are the following:
- Write the content as if you are the customer, imagine like you are your own customer or customer-of-your-customer;
- Find a newsworthy angle that relates to a trending topic;
- Be very creative with creating an appealing sales letter headline, however, keep it factual and very clear and have it summarize your total release;
- Provide a supporting context and the need for the product or service;
- Respect the KISS Principle, Keep It Simple Stupid. Or: Brief, preferably one page in length;
- Use striking headlines to capture the attention of customers and get readers interested, such as statements or interesting questions;
- Immediately clear about your company, introduce products/services in an attractive way;
- The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
- Use a comfortable to read conversation style;
- Offering a gift or a bribe for those continuing reading or listening and stimulate desire;
- Use headlines to capture the attention of customers and get readers interested;
- Educating & convincing the prospective buyer;
- Use short clear sentences and compose the text in short paragraphs;
- Cite a quotation of a famous person or expert that your customers respect;
- Using the “you are special” approach;
- Keep it brief and use short clear sentences and compose the text in short paragraphs;
- Edit and re-edit your text until it’s satisfying for 110%;
- Clean, error-free, and easy to read;
- Structured and written to highlight your organizations' strengths;
- Make the offer only temporary or limited available to create scarcity (limited time offer, limited quantity offered, discount only today, etc);
- Consider creating 'video sales letters' of 8-12 minutes and promote them online;
- End with a strong offer and call to action.
Consider the following when you draft a follow-up message to your existing customers,
- Plan and keep track of your last and future communication;
- Prevent feeling being too pushy or annoying:
- Consider the advantages of an email and phone call;
- Build towards less formal communication channels;
- Each sales meeting that follows up your communication should be meaningful with their own goals, and you need to provide new, correct, and valuable information;
- End each conversation with a clear result and action point for the next step;
- Make sure you do not follow-up too often and check with customer if they appreciate the frequency;
- Be assertive and persistent;
- If you do not know the answer, don't lie, just explain you need to double-check it first;
- Work the company, not the prospect;
- Know when it is time to quit the meeting, don't repeat the same message twice.
Therefore we invite you to check out and download our basic or advanced sales templates. Our sales letter template is designed by experts with years of experience in the field. It is simple, yet effective, and has been proven to work time and again. With our template, you will be able to craft a persuasive sales letter that will convince your potential customers to buy from you. They are intuitive and in several kinds of formats, such as PDF, WORD, etc. After downloading and filling in the blanks, you can customize every detail, typography, font size, and appearance of your sales letter and finish in minutes.
If you need a great sales letter and you can’t do it on your own you should use letter templates. Our Sales Letter templates guarantee that you will save time, cost and efforts and enables you to reach the next level of success and to grow your business!
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