Sales Letter


How to write a strong sales letter that gets result? Check out these sales letter templates and impress your customers' with your professional approach and communication skills!

Great sales efforts can make a business! However, the opposite is also true. Therefore, it's important to take your sales serious right from the start. The way you present yourself to your customers or clients is important. It can even be critical if a potential customer decides to proceed with your offer, based on positively received opinion regarding the documents (templates) that you are sending to them. Therefore it’s important to communicate in a professional manner to your customers. Certainly, take your time to compile, edit and review your communication towards customers. A sales letter is a very significant part of of the first seeds your business is spreading, which eventually become large and strong trees.

Strong sales letters will enable you to capture your audience's attention, no matter who you will send it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your B2B or B2C Sales Letter. Adequate communication in sales is essential and in order to have truthful and accurate information exchange that can make you and your customers grow, stay with the truth. There are a few basic requirements and guidelines for a strong sales letter are the following:

  1. Write the content as if you are the customer, imagine like you are your own customer or customer-of-your-customer;
  2. Find a newsworthy angle that relates to a trending topic;
  3. Be very creative with creating an appealing sales letter headline, however, keep it factual and very clear and have it summarize your total release;
  4. Provide a supporting context and the need for the product or service;
  5. Respect the KISS Principle, Keep It Simple Stupid. Or: Brief, preferably one page in length;
  6. Use striking headlines to capture the attention of customers and get readers interested, such as statements or  interesting questions;
  7. Immediately clear about your company, introduce products/services in an attractive way;
  8. The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
  9. Use a comfortable to read conversation style;
  10. Offering a gift or a bribe for those continuing reading or listening and stimulate desire;
  11. Use headlines to capture the attention of customers and get readers interested;
  12. Educating & convincing the prospective buyer;
  13. Use short clear sentences and compose the text in short paragraphs;
  14. Cite a quotation of a famous person or expert that your customers respect;
  15. Using the “you are special” approach;
  16. Keep it brief and use short clear sentences and compose the text in short paragraphs;
  17. Edit and re-edit your text until it’s satisfying for 110%;
  18. Clean, error-free, and easy to read;
  19. Structured and written to highlight your organizations' strengths;
  20. Make the offer only temporary or limited available to create scarcity (limited time offer, limited quantity offered, discount only today, etc);
  21. Consider creating 'video sales letters' of 8-12 minutes and promote them online;
  22. End with a strong offer and call to action.

Consider the following when you draft a follow-up message to your existing customers, 

  • Plan and keep track of your last and future communication;
  • Prevent feeling being too pushy or annoying:
  • Consider the advantages of an email and phone call;
  • Build towards less formal communication channels;
  • Each sales meeting that follows up your communication should be meaningful with their own goals, and you need to provide new, correct, and valuable information;
  • End each conversation with a clear result and action point for the next step;
  • Make sure you do not follow-up too often and check with customer if they appreciate the frequency;
  • Be assertive and persistent;
  • If you do not know the answer, don't lie, just explain you need to double-check it first;
  • Work the company, not the prospect;
  • Know when it is time to quit the meeting, don't repeat the same message twice.

Therefore we invite you to check out and download our basic or advanced sales templates. Our sales letter template is designed by experts with years of experience in the field. It is simple, yet effective, and has been proven to work time and again. With our template, you will be able to craft a persuasive sales letter that will convince your potential customers to buy from you. They are intuitive and in several kinds of formats, such as PDF, WORD, etc. After downloading and filling in the blanks, you can customize every detail, typography, font size, and appearance of your sales letter and finish in minutes. 

If you need a great sales letter and you can’t do it on your own you should use letter templates. Our Sales Letter templates guarantee that you will save time, cost and efforts and enables you to reach the next level of success and to grow your business!

template preview imageQuotation Cover Letter

Quotation Cover Letter

How to write a persuasive sales letter to send with your cost quotation? Download our free Quotation Letter Template now!

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template preview imageSales Letter for a Cost Quotation

Sales Letter for a Cost Quotation

How to write a Sales Letter for a Cost Quotation? Download this sample Sales Letter for a Quotation and impress your customers with a professional sales letter!

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template preview imageGoing out of Business Sales Letter

Going out of Business Sales Letter

Do you need a Sample Sales Letter promoting sale of items from a Store that is going out of business? Download this Sample letter of a store going out of business now!

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template preview imageIntroducing New Company Sales Letter

Introducing New Company Sales Letter

How to write an Introduction of new company to a broad audience? Download this attractive Introducing sales letter template for a New company now!

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template preview imageSales and Use Tax Exemption Letter

Sales and Use Tax Exemption Letter

How to write a Sales and Use Tax Exemption? Download this Sales Letter with use of Tax Exemption now!

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template preview imagePromotional letter Air conditioning service

Promotional letter Air conditioning service

How to write a sales letter for your Air conditioning service? Download this sales promotion letter for promoting air condition repair and checkup services now!

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template preview imagePromotional letter Antique shop

Promotional letter Antique shop

How to write a Promotional letter Antique shop? Download this Letter to customers promoting your antique shop now!

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template preview imagePromotion for bookseller

Promotion for bookseller

How to sell books? Do you need a sales letter for a bookseller? We provide a sharp sales letter for a bookseller template that suits your needs!

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template preview imagePromotional letter bridal shop

Promotional letter bridal shop

How to write a Promotional letter for a wedding shop? Download this professional Promotion for a bridal store template now!

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template preview imagePromotional letter for building security

Promotional letter for building security

How to write a Promotional letter for building security? Download this Letter to customer promoting a building security system now!

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template preview imageSales Letter for your Spa and Salon

Sales Letter for your Spa and Salon

Are you looking for a sales letter for promoting your Spa and Salon business? We provide a well-crafted promotion letter specifically for Spa & Salon business!

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template preview imageThank you for the opportunity service business

Thank you for the opportunity service business

How to draft a proper Thanks Letter for starting on a project or other business with a client? Download this professional Thanks Letter for cooperating!

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template preview imageQuotation Sales Letter

Quotation Sales Letter

How to write a Quotation Sales Letter? We provide a well-crafted Quotation Sales Letter. Download this effective Quotation Sales Letter template now!

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template preview imageSales Letter Products

Sales Letter Products

How to write a Sales Letter Products? Download this Sales Letter Products now!

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template preview imageSales Quotation

Sales Quotation

How to make an official Sales Quotation? Download this Sales Quotation template now!

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template preview imageB2B Sales Letter

B2B Sales Letter

Great sales efforts can make a business! How to make a professional B2B Sales Letter? Download this B2B Sales Letter Sales template now!

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template preview imageDomain Sales Letter

Domain Sales Letter

Do you need a Domain Sales Letter? Download this professional Domain Sales Letter template now!

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template preview imageSales Promotion Announcement

Sales Promotion Announcement

How to write a job promotion letter for excellent performing sales man? Download this job promotion announcement letter for sales position now!

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template preview imageResponse Letter Sales Rejection

Response Letter Sales Rejection

How to write a response letter sales rejection? Download this response letter sales rejection template now!

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template preview imageSelling Incentive Sales Letter

Selling Incentive Sales Letter

How to create a selling incentive sales letter? Download this selling incentive sales letter template now!

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template preview imageProposal Letter Template

Proposal Letter Template

How to create a Proposal Letter Template? Download this Proposal Letter template now!

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template preview imageSales Letter Template

Sales Letter Template

How to make a professional Sales Letter? Great sales efforts can make a business! Download this effective Sales Letter template now that gets results!

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template preview imageSales Letter Format

Sales Letter Format

How to write an effective sales letter that gets results? Do you need a Sales Letter Format? Download this professional Sales Letter Format now and increase your sales directly!

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template preview imageSales Letter Example

Sales Letter Example

How to write a proper Sales Letter? Do you need a Sales Letter Example to sell marketing services? Download this Sales Letter Example now and enhance your career or business!

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template preview imageMarketing letter to customer

Marketing letter to customer

How to create an attractive Marketing letter to your customers? Download this marketing Marketing letter to customer template now!

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template preview imageAdvertising Sales Letter

Advertising Sales Letter

How to create an Advertising Sales Letter? Download this Advertising Sales Letter template now!

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template preview imageNew Products Sales Letter

New Products Sales Letter

How to create Sales Letter for New Products that you are selling? Download this New Products Sales Letter template now!

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template preview imageFormal Business Sales Letter

Formal Business Sales Letter

How to write a Formal Business Sales Letter? Download this Formal Business Sales Letter template now!

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template preview imageSales Promotion Letter

Sales Promotion Letter

How to begin a Sales Promotion Letter? Download this set with several engaging Sales Promotion Letter templates now!

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template preview imageInstant Sales Letter Sample

Instant Sales Letter Sample

How to write a Sales Letter that gets results? Great sales efforts can make a business! Download this Instant Sales Letter Sample template now!

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template preview imageSales Letter Of Intent

Sales Letter Of Intent

How to draft a professional Sales Letter Of Intent? Strong sales letters will enable you to capture your audience's attention, no matter who you will send it to. Download this promotion letter template now.

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template preview imageThank You Sales Letter

Thank You Sales Letter

How to draft a proper Thank You Sales Letter letter? Download this professional and polite drafted Thank You Sales Letter template now!

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template preview imageBusiness Sales Proposal

Business Sales Proposal

How to create a professional Business Sales Proposal? Download this Business Sales Proposal Sales template now!

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template preview imageBusiness Services Sales Letter

Business Services Sales Letter

How to write a Business Services Sales Letter? Download this Business Services Sales Letter template now!

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template preview imageProduct Introduction Letter

Product Introduction Letter

How to write a product sales introduction letter with a free give-away for beauty business? Are you looking for a professional Product Introduction Letter? How to write a Product Introduction Letter? Download this Product Introduction Letter template now!

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template preview imagePromotional Letter Equipment Lease

Promotional Letter Equipment Lease

How to make an effective Promotional Letter for sales of Equipment Lease? Download this promotional letter template now!

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template preview imageSales Letter Business Broker

Sales Letter Business Broker

How to draft a professional Sales Letter to promote your business as a Business Broker? Download this Sales letter template now!

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template preview imageEvent Sales Letter

Event Sales Letter

How to Write a strong Event Sales Letter? Download this example Event Sales Letter and impress your customers with a professional sales letter!

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template preview imageFree Event Promotion Sales Letter

Free Event Promotion Sales Letter

How to Write a strong Free Event Promotion Sales Letter? Download this example Free Event Promotion Sales Letter and impress your customers today.

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template preview imageSales Letter Ebook

Sales Letter Ebook

How to promote your ebook? Do you need a sales letter for an ebook? We provide a killer ebook sales letter that suits your needs!

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template preview imagePromotional letter book writer

Promotional letter book writer

How to sell books as a writer? Do you need a sales letter for the promotion of your book? We provide an attractive sales letter for a writer that suits your nee

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template preview imageSales letter author book

Sales letter author book

How to sell books as an author? Do you need a sales letter for the promotion of your ebook? We provide an attractive sales letter for an author that suits your

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template preview imageQuote Template Excel Spreadsheet

Quote Template Excel Spreadsheet

How to make a quote template excel spreadsheet in Excel? An easy way to create your personalized spreadsheet is by downloading this Excel sheet now!

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template preview imageFree Bill of Sale

Free Bill of Sale

How do I do a simple bill of sale? Download this example Bill of sale and impress your customers with a professional sales letter!

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template preview imagePrice Sheet Template

Price Sheet Template

How do you prepare a professional Price Sheet template? After downloading and filling in the blanks, you can easily customize the visuals, typography, details,

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template preview imageLetterhead Template

Letterhead Template

How do I make my own letterhead? How do you prepare a letterhead? Download this example Letterhead and impress your customers with a professional letter!

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Teresa Franklin Teresa Franklin

All paid jobs absorb and degrade the mind. | Aristotle