Sales Letter Of Intent



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How to write a professional Sales Letter Of Intent? Download this Sales Letter Of Intent Sales template now!

Great sales efforts can make a business! However, the opposite is also true. Therefore, it's important to take your sales serious right from the start. Certainly, have a look at this Sales Letter Of Intent. This sales template will capture your audience's attention. 

Strong sales letters will enable you to capture your audience's attention, no matter who you will send it to. After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your B2B or B2C Sales Letter. Adequate communication in sales is essential and in order to have truthful and accurate information exchange that can make you and your customers grow, stay with the truth. There are a few basic requirements and guidelines for a strong sales letter are the following:

  1. Write the content as if you are the customer, imagine like you are your own customer or customer-of-your-customer;
  2. Find a newsworthy angle that relates to a trending topic;
  3. Be very creative with creating an appealing sales letter headline, however, keep it factual and very clear and have it summarize your total release;
  4. Provide a supporting context and the need for the product or service;
  5. Respect the KISS Principle, Keep It Simple Stupid. Or: Brief, preferably one page in length;
  6. Use striking headlines to capture the attention of customers and get readers interested, such as statements or  interesting questions;
  7. Immediately clear about your company, introduce products/services in an attractive way;
  8. The structure is standard: introduction, body, and conclusion, but you must apply AIDA ; principles (Attention – Interest – Desire – Action);
  9. Use a comfortable to read conversation style;
  10. Offering a gift or a bribe for those continuing reading or listening and stimulate desire;
  11. Use headlines to capture the attention of customers and get readers interested;
  12. Educating & convincing the prospective buyer;
  13. Use short clear sentences and compose the text in short paragraphs;
  14. Cite a quotation of a famous person or expert that your customers respect;
  15. Using the “you are special” approach;
  16. Keep it brief and use short clear sentences and compose the text in short paragraphs;
  17. Edit and re-edit your text until it’s satisfying for 110%;
  18. Clean, error-free, and easy to read;
  19. Structured and written to highlight your organizations' strengths;
  20. Make the offer only temporary or limited available to create scarcity (limited time offer, limited quantity offered, discount only today, etc);
  21. Consider creating 'video sales letters' of 8-12 minutes and promote them online;
  22. End with a strong offer and call to action.

For those who work in Sales, it's important that they always work with the latest updated sales templates in order to grow the business faster! Therefore we invite you to check out and download our basic or advanced sales templates. They are intuitive and in several kinds of formats, such as PDF, WORD, XLS (EXCEL including formulas and can calculate sums automatically), etc. 


Using this Sales Letter Of Intent template guarantees that you will save time, cost and efforts and enables you to grow the business faster! After downloading and filling in the blanks, you can easily customize e.g. visuals, typography, details, and appearance of your Sales Letter Of Intent.


Download this Sales Letter Of Intent template now!


Type/Clase : Contrat-type/Model contract/Modelo de contrato Source/Procedencia : Chambre de commerce et d’industrie Chamber of Commerce and Industry of Western Avertissement: Les contrats et guides de la présente collection ont été sélectionnés à seule fin d illustration..





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The great accomplishments of man have resulted from the transmission of ideas of enthusiasm. | Thomas J. Watson