Business Case Template



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What is a business case template? What should be included in a business case?

We provide this Business Case template to help professionalize the way you are working. Our business and legal templates are regularly screened and used by professionals. If time or quality is of the essence, this ready-made template can help you to save time and to focus on the topics that really matter!

What is a Business Case A Business Case is a document which outlines the justification for the start-up of a project. This Business Case Example includes:



Business Case Model Template

The business case model proposed here sees the development of the business case progressing through three phases and within those phases are key steps that will collectively make up a solid business case.

These three phases are:

Phase 1: Strategic Context


Phase 2: Analysis and Recommendation Phase 3: Management and Capacity
  • The five key steps within the business case’s three phases are:
  • Step 1: Business Needs and Desired Outcomes 
  • Step 2: Preliminary Options Analysis
  • Step 3: Viable Options
  • Step 4: Justification and Recommendation 
  • Step 5: Managing the Investment
  • Step 1 occurs during Phase 1.
  • Steps 2, 3, and 4 occur during Phase 2.
  • Step 5 occurs during Phase 3.

The flow of the overall process is as follows:

Phase 1

  • Step 1: Business Needs and Desired Outcomes
  • Establishes the case for change and clearly defines the need for the investment.
Phase 2
  • Step 2: Preliminary Options Analysis
  • Identification, analysis, and screening of a comprehensive list of options to demonstrate due diligence in the selection of choices.

Step 3: Viable Options

  • Builds upon the preliminary analysis of options, where each viable option is subjected to an increasing level of rigorous analysis.
  • Step 4: Justification and Recommendation
  • Full comparison of each viable option against the evaluation criteria identified in the preliminary analysis; and
  • Recommendation of a preferred option based on the net advantages of the viable option over all others.
Phase 3
  • Step 5: Managing the Investment
  • Strategic considerations for how the investment will be managed.
  • A comprehensive graphic of the business case model has been included to show users the entire life cycle of a business case. This graphic is designed to provide a strategic overview of the phases and steps involved in the business case process and is not meant to be included in the actual business case.

Using this Business Case template guarantees you will save time, cost, and effort! Completing documents has never been easier!

Download this Business Case template now for your own benefit!




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If it really was a no–brainer to make it on your own in business there’d be millions of no–brained, harebrained, and otherwise dubiously brained individuals quitting their day jobs and hanging out their own shingles. Nobody would be left to round out the workforce and execute the business plan. | Bill Rancic