Competitive Analysis in Word



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The vertical totals will tell you how important each reason for purchase in this category is relative to the other reasons for purchase and therefore identify those areas in which you must focus your product/service s ability to deliver, that is performing well against the highest rated reason for purchase will produce more overall customer appeal and ultimately sales than performing well in a purchase reason of lesser overall importance.. Both formats are illustrated as: Two Axis Chart Format: Reputation (+) Variety (-) Variety (+) Reputation (-) Radar Chart Format: The information populating both chart displays is obtained using the same methodology as described earlier in assembling the Competitive Grid: use either customer surveys (the optimal approach) or your own best honest guess at both your expected performance on each reason for purchase as well as that of each of your competitors..




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