Company Value Proposition

Those who understand the importance of adding value will be able to make the biggest impact. When you write a Company value proposition, it's important you are showing accurate information, and answer the right questions. By going through this Value Proposition template and filling in the questions, you will know soon how successful your business idea will be and what to improve.

Follow these steps when you are writing a value proposition:

1. Identify benefits your product or service offers;
2. Describe what makes these benefits valuable;

• FOR {{the target customer}};
• WHO {{specific needs, requirements, demands, buying criteria}};
• WE PROVIDE {{solution name/description}};
• THAT {{gives specific business benefits/value to clients}};
• UNLIKE {{the competition}};
• WHO {{provide solution, features, functions, benefits}};
• OUR COMPANY {{better approach, solution, functions, benefits}};
• THAT {{offers a better customer experience}}.

3. Identify your customer's main problem;

4. Connect this value to your buyer's problem;

5. Differentiate yourself as the preferred provider of this value.