Strategic Business Development Plan



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44 – G u i d e f o r t h e fa r m t r a n s f e r o r - Transfer plan Strategic business development plan Business vision What will the business look like in five years Sales figure: Location: Number of employees: Positioning: Other aspects: Business mission Why does the business exist What are its raison d’être and its contribution to society The mission of the business is: Values Which behaviours and attitudes does the business promote The values are: Guide f o r t h e fa r m t r a n s f e r o r - Transfer plan – 45 Strategic business development plan Farm’s production structure Land and buildings: Machines and equipment: Herd: Production quota: Products or services Which are offered to clients Products: Services: Products or services Which are offered to business partners Products: Services: 46 – G u i d e f o r t h e fa r m t r a n s f e r o r - Transfer plan Strategic business development plan Work organization How are tasks divided among shareholders (who does what) name Positions Roles and responsibilities How are tasks divided among employees (who does what) name Positions (seasonal employee, permanent employee, etc.) Roles and responsibilities Guide f o r t h e fa r m t r a n s f e r o r - Transfer plan – 47 Strategic business development plan Target market What is the profile of the target clientele Description: Clientele Who are the main clients Main clients Needs in terms of products or services Geographical distribution Local: Regional: Provincial: National: U..




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