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Which products are Stars, Cash Cows, and Dogs Changes in the market now Future trends What trends can you foresee What factors are influencing growth or decline in your industry What Political, Economic, Social and Technological factors are impacting on your industry Sales Goals Revenue Revenue goals Break this down by month/quarter and express as change Revenue by product type Break this down by month/quarter and express as change Revenue by customer type Break this down by month/quarter and express as change Revenue by territory Break this down by month/quarter and express as change Existing clients Break this down by month/quarter and express as change New business Break this down by month/quarter and express as change Overall Sales Positioning Plan New business acquisition strategies Overall strategy..
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