DEVELOPING A FUNDRAISING STRATEGY Developing a written fundraising strategy is essential in helping you to take a longterm view, to plan and prioritise your fundraising work and in the long run, it should help to increase your fundraising income.. By formalising the fundraising activity it will be easier to spot links and to group pieces of work together Aims Of A Fundraising Strategy There are normally five main aims, they are: • To continue current work • To expand your services into new areas of work • To decrease dependency in order to increase independence, decrease donor power or reduce the risk of over reliance on a single source of income • To build up reserves • To raise more regular long term funding Process Of Developing A Fundraising Strategy The development of a strategy is likely to take place over a reasonably long period of time.. Strengths and weaknesses could include: • Your relationship with funders • Fundraising skills within your organisation • Your organisations reputation • Trends in income and expenditure • Having a membership to call on • Other organisations doing similar work or area – are they potential partners or threats This section should also include a list of current and recent income sources..
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