Social Media Specialist Job Description

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Direct Reports:  None Responsibilities:         Create, develop, and manage social media content that engages, builds, and improves relationships with customers Develop and maintain a content calendar to plan website, blog, and social media posts Research, write, and edit posts for CBT’s blog Write and edit posts for CBT’s social media pages (LinkedIn, Google +, Twitter) Monitor impact of social media campaigns and adjust as necessary Use Google Analytics and other tools to measure the success of digital marketing strategies Research, compile, and edit vendor content for CBT’s website Help create landing pages to support marketing campaigns    Help develop, write, and edit email campaigns Help plan and execute marketing events Keep current on latest web and social media trends through continuous training Experience:  One to two years’ experience preferred Education:  Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field is required “EEO-M/F/Disabled/Vets” 1 JOB DESCRIPTION- Social Media Specialist Critical skills:  Exceptional communication and organizational skills  Great writer and editor, with a command for brand voice  Knowledge of AP Style  Strong collaboration skills  Ability to manage multiple projects in a deadline-driven environment  In-depth knowledge and understanding of social media platforms and their respective participants  Experience with content management systems, WordPress experience preferred  Knowledge of social media management tools like Hootsuite  Design experience (Adobe Creative Suite) a big plus, but not necessary Additional Responsibilities:  As assigned Reviewed By: Date: Approved By: Date: Last Updated By: Date/Time: “EEO-M/F/Disabled/Vets” 2.

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