Public Relations Plan


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Outreach, Training and Partnerships • • • • Leverage Florida Home Builders Association Sales and Marketing Council to spread message to home builders Provide training with continuing education credits Leverage existing outreach resources at utilities focused on energy efficiency Target outreach efforts to local governments, Builders Association of South Florida, home building trade schools and other related industry associations and groups Print Advertising Newspapers Ads – daily and weekly • Parade of Homes (multiple locations throughout the state) Magazines • Fine Homebuilding • Southern Living • Florida Coastal Living • Florida Trend • Florida Homebuilder • Coastal Construction • Wood Source Internet Ads Real estate Web sites Newspaper Web sites Broadcast Broadcast Television Cable Television Radio • 30-second Public Service Announcement • Interviews with experts 6 News Releases • Notable events, such as a Campaign Kick-off, sent to major newspapers o Florida Times Union o Miami Herald o Orlando Sentinel o Palm Beach Post o Sarasota Herald Tribune o South Florida Sun Sentinel o St. Petersburg Times o Tampa Tribune Tradeshows – For Consumers • Living Green Expo St. Petersburg, FL http://www.pinellaslivinggreenexpo.org/ • Florida Keys Green Living Energy Expo Marathon, FL http://www.keysglee.com/html/08expo/2008expo.htm • Green Earth Expo Orlando, FL http://www.globalgreenalliance.com/ “The World s Largest Sustainable Commerce Lifestyle Trade Show Event ” • Tampa Bay Home Expo (Tropicana Field) Tampa Bay, FL • Suburban Orlando Home Show Osceola Heritage Park Kissimmee, FL • Campus Community Sustainability Conference Different Florida University every year • Renewable Energy Expo http://www.floridareexpo.com – For Builders Southeast Builders Conference Green Trends Conference and Trade Show Orlando, Florida 7 Web Site http://www.myfloridagreenbuilding.info/ Phase One – Completed January 1, 2008 Phase Two – Completion by June 20, 2008 • • • • • • • Develop Florid


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