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BEHAVIORAL TARGETING EVENTS LGBT TRAVEL MEETING LOCATION SHOPPING OUTDOOR RECREATION MLB SPRING TRAINING TRAVEL TO TEMPE, PHOENIX ARIZONA WARM WEATHER TARGET MARKETS USA CANADA MEXICO California Colorado Illinois New Mexico Minnesota Oregon Texas Washington Alberta British Columbia Manitoba Saskatchewan Sonora TOTAL CIRCULATION 9,196,930 Marketing Plan • 2015–2016 TOTAL IMPRESSIONS 61,763,834 22 MEDIA PLACEMENT FY 2015–2016 JULY SEPTEMBER NOVEMBER Collaborate E-Blast Connect E-Blast Collaborate E-Blast Connect E-Blast Integrated Meetings Marketing E-Blast Integrated Meetings Marketing E-Blast Cvent (Year-round) El Imparcial banner Meetings Conventions and Successful Meetings E-Blast Meetings Conventions and Successful Meetings E-Blast Electronic Billboard Hermosillo Smart Meetings E-Blast MNI Online Networks Electronic Billboard Obregon Western Living Radio Mexico EmpowerMINT (Year-round) OCTOBER Smart Meetings E-newsletter Fashionista Specific Media Online Networks Sunset Mountain Southwest HelmsBriscoe Partnership (Year-round) El Imparcial Radio Mexico Meetings Conventions Magazine Static Billboard Sonora (6 months) MNI Online Networks Telemax Mexico SMART Meetings Western E-Blast TravelGuidesFree.com (12 months) SMART Meetings Banner (3 months) TripAdvisor.com (12 months) SMART Meetings Social Media Posts (3 months) Tu Casa Nueva Specific Media Online Networks AUGUST Successful Meetings Magazine Arizona Office of Tourism E-newsletter Sunset Southern California El Imparcial banner Smart Meetings E-newsletter Sunsetgetaways.com (7 months) Radio Mexico Sunset.com (4 months) Revista Imagen Yahoo Mobile Marketing Plan • 2015–2016 Telemax Mexico Tu Casa Nueva Western Living Yahoo Mobile DECEMBER continued on following page 23 MEDIA PLACEMENT FY 2015–2016 (CONTINUED) DECEMBER (CONTINUED) Tim’s TV (Tim Horton’s) MARCH Weather.com Mobile Smart Meetings E-Blast Yocto Media Canada El Imparcial banner Sunset Inside Bay Area Yahoo Mobile Muros Magazine Sunset Southern Cali
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