Social Media Plan For Nonprofits



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The Power of Social Media for Nonprofit Organizations WHITE paper Nonprofit Series WHITE paper Nonprofit Series Contents The Power of Social Media for Nonprofit Organizations...............................2 Nonprofits are Using Social Media............2 Forging Relationships.....................................2 Participating in Social Media............................3 Social Media Messaging..............................3 What are the Returns ...................................4 From Beginner to Advanced........................4 Protecting the Organization..............................5 Security Policies..............................................5 Personnel Policies..........................................5 Crisis Planning.................................................5 Conclusion.............................................................6 Visit www.therightbank.com to download other white papers in the Nonprofit Series: • Creating an Effective Board of Directors • Donor Stewardship + Cash Flow Forecasting = Sustainability • Managing Risk within Nonprofit Organizations • Exploring Creative Means to Increase Resources for Nonprofit Organizations The Power of Social Media for Nonprofit Organizations Just a few years ago, social media was an emerging technology extolled more for its technical virtues than its ability to appeal to the masses.. • W  hat are the organization’s main goals and objectives • H  ow can social media help meet those goals and objectives • W  hat does the organization want to accomplish through social media • I n which social media sites and platforms are our audiences engaged Despite the desire to blanket the social media space, it is not always appropriate to participate on every platform available.. Ellison, Journal of Computer-Mediated Communication, 2007 “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest U.S. Charities,” Nora Ganim Barnes, Ph.D., University of Massachusetts Dartmouth




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