Key Performance Tracker Influencer Marketing
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How to create a Key Performance Tracker for an Influencer?
This Key Performance Tracker Influencer marketing spreadsheet is useful to make a structured guide on how to manage and organize your influencers effectively:
How to Use this Spreadsheet:
1. Manage and Organize Your Influencers
- Track Basic Influencer Data: Keep detailed records of each influencer's contact information, social media handles, follower count, engagement metrics, and niche (for Instagram, Facebook, Wechat channel, etc).
- Internal Management: Assign team members to manage relationships with specific influencers. Clearly document who is responsible for each relationship.
- Influencer's Online Footprint: Monitor and document influencers' online activities, content, and audience engagement to understand their impact.
2. Develop Your Influencer Marketing Strategy
- Map Influencer Types to Business Goals: Categorize influencers based on their type (e.g., micro, macro, celebrity) and align them with specific business objectives.
- Identify Key Activation Moments: Plan significant influencer marketing activities around key dates and events throughout the year, such as product launches, holidays, and industry events.
3. Plan Outreach and Collaboration Activities
- Monthly Planning: For each influencer group or tier, outline your outreach and collaboration activities by month. Schedule content creation, campaigns, and engagement strategies accordingly.
4. Map Out Maintenance Activities
- Daily Activities: Engage with influencer content, respond to comments, and track daily interactions.
- Weekly Activities: Review influencer performance, adjust strategies, and plan upcoming activities.
- Monthly Activities: Conduct detailed performance reviews, update records, and plan next month's activities.
- Quarterly Activities: Evaluate overall strategy, set new goals, and adjust influencer tiers or categories if needed.
- Campaign Level Activities: Plan, execute, and review major campaigns in collaboration with influencers.
5. Develop Your Measurement Dashboard
- Inputs: Document all the resources and efforts put into your influencer marketing program, such as time, budget, and tools.
- Outputs: Track the tangible results of your activities, including content created, posts shared, and audience reach.
- Outcomes: Measure the impact on your business goals, such as increased brand awareness, engagement, leads, and sales.
Use this organized approach to manage your influencer marketing program efficiently, whether you are promoting a YouTube channel or have an Instagram profile and achieve your business goals.
Download this Key Performance (KPI) Tracker Influencer marketing template here!
DISCLAIMER
Nothing on this site shall be considered legal advice and no attorney-client relationship is established.
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