Practical Guide to Market Research

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How to execute a proper Market Research? Download this Practical Guide to Market Research that will perfectly suit your needs!

This practical guide will go in-depth on how to do market research properly. Some important categories of research: 

  • Market measurement 
  • Customer satisfaction surveys 
  • New product development
  • Usage and attitudes surveys 

The spending on these different categories of research Think about What decisions are made in your organization that could benefit from market research What are the drivers that result in market research been used in your organization, and what are the barriers that stop it being used The structure of the market research industry Market research is bought by companies to help market the goods and services they produce and by government organisations to assist policy making.. 

Think about Do you have any responsibility for collecting or entering data on individuals into computers Are you a Data Controller in the terms of the Data Protection Act Do you need to register with the Information Commissioner How to comply If you do any of the following then you will need to notify your data controller or the DP Registrar:

  • Sample from client databases to which you add any research findings or data on things like contact or availability 
  • Have your own list of respondents or buy other lists
  • Hold any data collected during a research project in a manner in which it remains linked to data subjects
  • Create your own databases (from scratch, through purchase or through addition to a client’s database for example) Key point Almost all people working in market research need to register their company with the Information Commissioner..
  • Own identifiable data You probably don’t need to notify if you: 
  • Never hold identifiable data in any form
  • Never conduct any processing in your own name

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