Loyalty Points Survey


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Home (Median) Sell by LP ( ) Away (Median) Sell by LP ( ) Arsenal 1 73 1 76 Aston Villa 3 13 3 21 Cardiff City 3 13 3 25 Crystal Palace 3 19 1 41 Everton 3 16 3 24 Fulham 1 28 1 48 Hull 3 12 5 20 Liverpool 1 66 3 60 Manchester City 1 66 3 61 Manchester United 1 73 3 71 Newcastle 3 14 5 23 Norwich 3 12 3 21 Southampton 3 13 3 25 Stoke City 3 12 3 20 Sunderland 3 12 5 19 Swansea 3 13 5 21 Tottenham 1 70 1 75 West Bromwich Albion 3 12 3 20 West Ham 1 47 1 60 Cup competitions The survey sought to establish a general rule of thumb for domestic and European cup competitions where, because the competition is unknown until the draw, it is difficult to establish the demand for attendance in advance.. From the survey it would appear that the following provide areas for improvement:     Simplification – ensure that points on offer genuinely reflect match attendance rather than conflating and inflating points totals for marketing purposes Accumulation period – taking a longer view of points accrued could help to even out incongruities and provide a better yardstick for loyalty Sales process – more information about likely points required to obtain tickets so travel arrangements can be made and friends can sit together Key fixture identification – more consultation with supporter groups/Fans’ Forum The Chelsea Supporters’ Trust 5.


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