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Marketing Plan Executive Summary Benefits of Integrated Marketing for UW-Stout The UW-Stout Integrated Marketing effort is designed to tell the UW-Stout story in a more cohesive and coordinated manner.. Introduction and distribution of marketing process to internal audience Once the marketing process is finalized, University Communications staff or identified presenter will hold several workshops and meet with campus departments to help faculty and staff to integrate the cohesive and coordinating themes of the Wisconsin’s Polytechnic University and Inspiring Innovation campaign into all marketing and communications efforts..
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