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Marketing Plan Outline Appendix
Brand or Service:
I.. Goods classification
(1) Consumer or industrial good
(2) Durable or nondurable good or service
(3) Convenience, shopping, or specialty good
(4) Package good, hard good, soft good, service Encapsulation, for executive review, of entire marketing plan in no more than two or three pages.. A-1 A-2 appendix A Marketing Plan Outline All relevant information about the people or organizations that comprise the current and prospective market for the firm’s offerings.. See SEC Form 10-Ks, consumer/business press articles, Moody’s Industrial Manual, Standard Poor’s reports, Dun Bradstreet report, Thomas Register of American Corporations.. A-4 appendix A Marketing Plan Outline All relevant data concerning the firm’s personal sales efforts and effectiveness as well as complete discussion of the firm’s use of advertising, public relations, and sales promotion programs..
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Strategic Marketing Plan Outline
Three types of outlines are most commonly used, which are:
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