Target Market Analysis
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That is, are the potential customers oriented toward a healthy lifestyle and healthy eating in particular The financial and educational demographics of prospective customers The concentration of these prospective customers in large enough numbers in a given geographic area so that they could provide a critical mass of prospective customers for Goldilocks unique cuisine Although the owners of Goldilocks do not believe that education, in and of itself, should be a requirement for the target market, statistical studies have established that there is a positive correlation between educational levels and income.. Table 1: Market Analysis Montgomery County, Maryland Fairfax County, Virginia Bethesda Tysons Two McLean Population Base (2006): 932,131 1,010,443 1,010,443 Median Household Income: 76,957 (2004) 83,890 (2004) 83,890 (2004) (for the county) Bachelor s degree or higher: 54.6 54.8 54.8 (for the county: age 25+, 2000) Federal Spending per capita: 16,594..
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