Market Opportunity Analysis



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2.0 The key questions to answer are: l What needs are not being satisfied with the library’s current products l Is the library targeting all potential customers of its existing products l How effectively is the library targeting those users that have a particular appreciation for the value of information 3.0 During the Needs Assessment, you may have uncovered problems in a group’s use and management of information.. 4.0 Have you designed the library’s services with a sensitivity to the pressures under which your clients work2 5.0 Can you recommend ways in which your organization can make better, more productive use of the information to which it already has access 6.0 Have you developed the library’s products and services to complement the information resources that currently exist within the organization IV.6 7.0 Have you assessed the existing policies, procedures and practices governing the management and use of information throughout the organization Can you recommend any specific improvements in the process for example, centralization of subscription ordering 8.0 Have you determined the future direction of the organization as a whole, as well as individual market segments Can you predict their information requirements in the future, including cost Are you preparing to meet those needs 9.0 Have you set targets for selling your products Make it a game by setting goals and then raising the target once you’ve achieved those goals..





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