Follow Up After Sales Letter



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How to write a polite follow up aftersales email to a customer? Do you need a sample Follow Up message for your inspiration? 

Interaction with new and existing prospects and customers is a very important part of the work of a sales manager or account manager. Whether you are a hunter or a farmer/gatherer, professional interpersonal communication skills are key. For example, after you didn't hear back from your prospect after one week, it's important to send out a reminder, but without being too pushy. Or if you didn't check with a buying customer if they are satisfied with the service. This gives an opportunity to do an upsell as well.

This ready-made sample follow-up email to prospective clients is well suited for any kind of business. Each customer is important, and therefore it's important to emphasize this. For example, by telling the relationship that he or she has been one of the valuable customers in your personal career. Especially for those that already have bought the companies product.

Consider the following when you draft a follow-up message to your existing customers, without being too pushy or annoying:

  • Plan and keep track of your last and future communication;
  • Consider advantages of an email and phone call;
  • Build towards less formal communication channels;
  • Each meeting should be meaningful, and you need to provide new, correct and valuable information;
  • End each conversation with a clear result and action point for the next step;
  • Make sure you do not follow-up too often and check with customer if they appreciate the frequency;
  • Be assertive and persistent;
  • If you do not know the answer, don't lie, just explain you need to double-check it first;
  • Work the company, not the prospect;
  • Know when it is time to quit the meeting, don't repeat the same message twice.

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