Influencer Agreement Template

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What to write in an Influencer Agreement?

In a professional Influencer Agreement a formal relationship between a Company and an Influencer is established. Such an agreement, like this one, outlines the scope of work, including the services to be provided, deliverables, and deadlines. 

It details compensation, payment terms, and exclusivity clauses, as well as confidentiality, usage rights, and termination provisions to protect both parties. The agreement also includes general provisions regarding the relationship between the parties and applicable governing law.

Example format:

1. Scope of Work
  • Services: Description of the content creation and posting responsibilities on specified platforms.
  • Deliverables: Details on the number and type of content to be created, and specific hashtags, tags, or mentions required.
  • Deadlines: Specific dates by which all deliverables must be completed and posted.

2. Compensation and Payment Terms
  • Compensation: Total payment amount to the Influencer.
  • Payment Terms: Breakdown of payment schedule (e.g., upon signing, upon completion of deliverables).
  • Expenses: Reimbursement policy for pre-approved expenses related to content creation.

3. Exclusivity
Exclusivity Clause: Restrictions on promoting competing brands/products during the term of the Agreement and for a specified period thereafter.

4. Confidentiality
Confidentiality Obligations: Requirement to keep proprietary information disclosed by the Company confidential for a specified period.

5. Usage Rights
License Grant: Non-exclusive, royalty-free, worldwide license for the Company to use, reproduce, and display the Content for a specified period.

6. Termination
  • Termination for Cause: Conditions under which either party can terminate the Agreement immediately for breach of a material term.
  • Termination Without Cause: Provision allowing either party to terminate the Agreement with a specified notice period, including compensation for services completed up to termination.

7. Miscellaneous
  • Independent Contractor: Clarification of the Influencer's status as an independent contractor.
  • Governing Law: Specification of the governing law applicable to the Agreement.
  • Entire Agreement: Statement that this document constitutes the entire agreement between the parties.
  • Amendments: Conditions under which the Agreement may be amended.

Further, you can add appendix with: Description of Services and Deliverables that provides detailed descriptions of each deliverable. Additionally, it's important to agree on specific deadlines: Specific deadlines for each deliverable.

At, we are dedicated to providing valuable resources that help you succeed in your business and marketing efforts. Our Influencer Agreement Template is just one of the many tools available to support your business growth. 

Download it today and take the first step towards creating impactful and successful influencer marketing campaigns. Also have a look at our other Influencer Marketing Templates here or these Influencer Marketing templates:

  • Influencer Outreach Messages: Craft personalized and engaging outreach messages to potential influencers, clearly stating your brand, campaign objectives, and collaboration details.
  • Campaign Planning Sheets: Plan and organize your influencer marketing campaigns with detailed sheets that help you track progress, performance, and ROI.
  • Content Calendars: Keep your influencer collaborations on track with well-structured content calendars, ensuring timely and coordinated content delivery.

Nothing on this site shall be considered legal advice and no attorney-client relationship is established.

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