Real Estate Sales Action Plan


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4 SWOT Strengths  Organization  Communication  Responsiveness to needs and requests to customer needs  Strong and supportive leadership  Willingness to work within the team effectively  New innovative ideas  Employee insightfulness and resourcefulness  Strong team image  Diverse team knowledge and experience  Willingness to learn MCPS processes and understand them  Student data projections are very reliable  Gain greater exposure within the school system  Trendsetters Weaknesses  Dispersion of the school system and MCPS REM portfolio information  Lack of guiding principles for future REM transactions  Lack of processes that link REM throughout the organization  Lack of structure to guide other DFM activities as related to real property issues  Lack of coordination between departments  Lack of understanding/appreciation of customer needs  Various/duplicate databases, lack of data management and verification of data  No system or methods for projecting and sharing MCPS workforce data  Job descriptions in a state of transition  Undefined role and function within DFM (translating overall organizational objectives into areas of impact on the real estate portfolio)  Lack of contact with our customers (tenants, school administrators)  Lack of training and knowledge of Financial Management function  No space standards or space planning for central services  Vacant holding schools  No long-term real estate strategy Opportunities  Favorable market conditions for acquiring real estate  Vacant holding schools  Cell tower revenue opportunities  Relationship building with public agencies  Offsetting cost through the Adopt-A-Field program  Standardization of MOUs and other agreements  Working with DOC to revisit improvement procurement process  New child care regulations  Working with other divisions 5 Threats  Increasing operations and utility costs  Limited tenant space in schools  Communities’ opposition to cell towers  Increasing enr



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The golden rule for every business man is this: Put yourself in your customer’s place. | Orison Swett Marden