Marketing Case Analysis Format



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Marketing Case Analysis Case Analysis for Marketing Courses Why do we choose to use cases as a part of our pedagogical toolkit Cases are a well established and well accepted way of providing the student with information that approximates "real world" experience in business.. Careful analysis of the situation presented in the case(s) and the development of strategies to solve extant and/or potential problems in the relatively risk-reduced environment of the classroom, when combined with the feedback of peers and the instructor, serves to prepare the student for his/her future.. It won t always fit everything but then, what does YOU ARE EXPECTED TO ANSWER THE FOLLOWING QUESTIONS, IN YOUR ANALYSIS, TO THE BEST OF YOUR ABILITY YOU ARE EXPECTED TO “FLESH OUT” THIS BARE-BONES STRUCTURE SO THAT YOU WILL HAVE A DETAILED UNDERSTANDING OF WHAT IS HAPPENING IN THE CASE AND CAN WISELY ADVISE THE ACTION PEOPLE IN THE CASE.. After carefully evaluating how people choose and use the products and services, ask the question, "How can the firm s marketing system adapt its product-service capabilities to the requirements of the buying-using (consumer/end user) system " 2 4.. The basic process of solving a case should follow the scientific method that you learned in high-school: 1) Analyze the case 2) define the problem(s) 3) formulate alternative solutions to the problem(s) 4) analyze the consequences of each possible alternative and 5) select the most appropriate solution(s)..





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