New Product Launch Letter

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Looking for fancy invitation wording? How to write a celebrate new product line invitation email?

A sales letter notification of the launch of new products is one of the best ways that companies can use to promote and announce a new addition to their business range. The sales letter is similar to an advertisement and can be aimed to catch the attention of new customers and established clients. 

The main intent of the new product sales letter is, of course, to make customers aware of a new addition to the already established range of products. This could be a brand new addition or an upgraded product line. The new product notification should highlight the benefits of the new product to the target audience; new customers and established clients. The letter should be sharp, concise and enthusiastic about the new business product.

Invitation letter for product launch:
Dear Mr./Mrs. {{Name}}, Customer
We have great pleasure in sending you a brochure about a new series of ... which provide interesting, challenging, and provocative reading and discussion material for students learning English at an upper-intermediate or advanced level. Inside the brochure, you will find a reply coupon to be completed and returned to... We will send you a specimen copy giving you a chance to examine ‘..' in more detail.
If you have any queries concerning this new publication, please do not hesitate to contact us at the above address. Best Regards, / Yours sincerely,

This type of letter cannot be written without thoroughly researching the product. The writer will usually be a copywriting expert or a writer who can make a product capture the reader’s interest in a short amount of space. There is no need to over-elaborate when describing the product, especially if there is an accompanying sales product brochure. The description should be succinct and certain product details can be highlighted using bulletin points.

Highlighting the Benefits of the New Product
One of the major selling aspects of new products to highlight the product’s benefits to the customer: 
  • This can also mean highlighting how the product will be more cost and time-efficient to the customer 
  • It could also highlight how it can be specifically implemented into another company’s workplace 
  • It could also be an upgraded product that is actually less expensive than the original 

For those who work in Sales, it's important that they always work with the latest updated sales templates in order to grow the business faster! Why? Because adequate communication is essential for people, in order to have truthful and accurate information exchange.

Therefore we invite you to check out and download our basic or advanced sales templates. They are intuitive and in several kinds of formats, such as: PDF, WORD, etc. Using this Introduction Sales letter guarantees that you will save time, cost, and effort and enables you to reach the next level of success and grow the business!

Download this New Product Introduction Sales letter template now! 

Nothing on this site shall be considered legal advice and no attorney-client relationship is established.

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