Social Media Officer Job Description

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What does a social media officer do? What are job duties of a social media marketer? Are you looking for a Social Media Officer Job Description? 

The Website and Social Media Officer (or SMM Officer) will work in the Development and Marketing team and will schedule and manage the updating of content on our external website and social media, disseminating key messages and ensuring consistent and regular communications across all platforms. The Web and Social Media Officer will also liaise with Heads of Department to plan and review updates in their areas of the web. When you are recruiting new staff, a reusable job description model can be useful. Since it's a description of an open vacancy in your organization, a model can be easily tailored by adding specific requirements, responsibilities, job duties, and skills required by the person that will perform the role. This Social Media Officer Job Description has ways to grab its audience’s attention. It is drafted by HR professionals, intelligently structured and easy to navigate, and provides the major categories that you should include. 

For example:

Job title: emphasize the formal title of the position as a header.

Job purpose: a brief description of the overall goals and general nature of the position. This can be an overview of why the job exists and what the role is expected to accomplish. The job purpose is usually a summary and not more than four sentences long.

Reports to: specify the role/title of the position that the person that gets the job reports to.

Duties and responsibilities: list the primary job duties and responsibilities using headings and provide examples of core activities under each heading. 

Web and Social Media Management:

  • To implement and manage website performance indicators and search engine optimization where applicable.
  • To ensure that content for all sites are in line with the School’s ethos, strategy and marketing objectives
  • To keep abreast with changes in School to ensure relevant changes are reflected appropriately.

Web and Social Media Content Management:
  • To regularly audit the content against a schedule to ensure information is up-to-date and that all links are working.
  • To source and generate fresh content, and maintain web pages, using a variety of technologies including photography and video.
  • To edit copy received from staff, or generate and write copy as appropriate.
  • To upload content and images received from Heads of Department, the Registrar, Headmaster and Head of Development, working to a weekly, monthly, termly and annually, and as requested, to keep parents informed of daily activities, changes and useful information.
  • To create and monitor booking forms for various activities, e.g. clubs, prospectus requests, travel requests, activities, minibus seats etc.
  • To work with various Departments to ensure that their projects are supported online e.g. Development projects, Social Impact initiatives.

Qualifications: provide the minimum qualifications required to perform the job successfully, for these categories:

  • Education;
  • Professional Certification;
  • Experience;
  • Specialized knowledge;
  • Skills;
  • Abilities;
  • Other qualities such as personal characteristics.

Working conditions: provide whether a person has to work in special circumstances, such as shift work, working outdoors, working with challenging clients, etc.

Physical requirements: describe whether the job is physically demanding, for example, lifting heavy objects on a regular basis, if standing for extended periods of time is needed or the job contains mostly repetitive tasks, or if traveling is demanding, lunch breaks are uncommon, and so forth.

Direct reports: specify by job title any positions to be supervised by the incumbent.

Approved by: specify who gives the authorization to approve the job description draft.

Date approved: the date upon which the job description was approved.

Reviewed: date the job description was last reviewed.

Contact details: include relevant contact details at the bottom of the job description.

Additional conditions: additionally, you might consider adding the following:

  • Opportunities occur to work on a self-employed, consultancy basis - usually on short-term contract work;
  • Describe any kind of training is provided during the onboarding procedure;
  • Alternative common names for the job title;
  • You may specify common daily equipment or tools used;
  • Possibility to work from home.

Ideally, a job description should be reviewed annually and updated as often as necessary. Having a ready-made sample job description will save you and your Human Resources or Recruitment Department time, cost, and effort! This job description template provides a sample that simplifies the process for the positions that you need to fill. For that reason, download this sample job description now in order to find and recruit the right candidate for your vacancy or check out other job description samples here.

Also interested in other Job description templates? Browse through our database and get instant access to hundreds of free and premium Job descriptions or other HR documents, HR forms, and more to make you more effective and efficient.

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